Finance Broker Perth WA β€” Car, Caravan, Marine & Business Loans Finance that puts your best interests first

Tell me what you are looking to finance. I will personally review your situation, compare suitable options across more than 60 lenders and explain the trade-offs clearly.

Free to explore. No obligation. No impact on your credit score.

Prefer to call at any time? Speak with my 24/7 AI phone assistant on 08 6029 4359.

Accredited Member for 15 years

A name that should mean something

What β€œethical” means in practice

I use the word ethical because it changes the advice I giveβ€”not because it sounds good.

The better decision comes first

I may suggest borrowing less, buying something cheaper or waiting if I believe it will leave you in a better position.

Costs and trade-offs explained

I will explain the fees, total cost and drawbacks as well as the benefits before you decide.

No commission-led recommendation

I do not choose a lender simply because it may pay me more. The recommendation needs to make sense for you.

Honest enough to refer you elsewhere

If another broker, lender or service is genuinely better suited to what you need, I will tell you.

Clear fees: My service is free to explore. If you proceed, my typically lower brokerage fee is disclosed before you commit and is always included in the loan amountβ€”nothing to pay upfront.

Meet Eric

30+ years in the industry. A family business built on honesty since 1965. Watch Eric introduce himself in his own words.

  • πŸ”§ Qualified mechanic turned finance expert
  • πŸ† Family business β€” highly rated in Bolton UK & Rockingham WA
  • 🀝 FBAA accredited for 15 years
  • ⭐ 5.0 Google rating, 119+ reviews
Read more about Eric β†’

with no impact to your credit score

Discover the perfect loan!

with no impact to your credit score!

Discover the perfect loan!

What our clients say

5.0 Β· 119+ reviews on Google
See all reviews
Rebecca Arnold Google review
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β€œOnce again Eric's integrity shone through with suggestions that not only saved my son money, but put him in a better position later on. Will always recommend Eric to anyone looking for finance.”

Cameron Ravenhill Google review
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β€œEric can speak to you on a level you understand and explain the reasons why or why not a vehicle may be right for you. He doesn't try to oversell or use cheap tactics. He is patient and makes sure you are happy.”

Aaron East Google review
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β€œEric has been absolutely fantastic in securing finance for my truck. His professionalism, dedication and industry knowledge made the entire process smooth and stress-free. He went above and beyond to find the best deal.”

Call my assistant anytime

You can call 24 hours a day.

If you'd like the fastest answer without back-and-forth calls, you can speak with my assistant instead of waiting for a callback.

The assistant will collect the key details about your situation and how you'd like me to respond. I'll then review it personally and reply by email or phone, depending on what you prefer.

This usually leads to clearer answers and fewer calls for you.

Call 08 6029 4359

Access to 60+ lenders β€” here are just some of them

From major banks to specialist lenders, I'll help find the right fit for your situation.

Get a Free Quote β€” Takes 2 Minutes

No credit impact, no obligation. Eric personally reviews every submission.

Step 1 of 6

What are you looking to finance?

Background

I worked for 18 Years

I worked for 18 years in a family business retailing cars in Bolton, England. Then came to WA on 8/8/08 and worked in a car dealership organising finance till 06/2009 where I worked with a national finance broker network before setting up this website in November 2023.

HONESTY IS THE BEST POLICY

Don Burnett β€” My Amazing Dad

Need someone to bounce a business idea off?

Eric offers a complimentary 30-minute phone session for business owners who would like to discuss AI, marketing, websites, staffing, finance or an important business decision.

Learn About the Business Strategy Session

Looking for finance? Initial finance discussions and quote requests remain free, and you do not need to book a strategy session.