I mean it, I am. There is no way anyone would give me a job in my industry.
I call myself a salesman because I sell products for a commission, so it is in my best short-term financial interest to make as much money as possible out of each opportunity that comes my way. But I have seen others with that lifestyle over the years. I’d need a bottle of Vodka every night to get to sleep and say things to myself like, “If I didn’t rip them off, somebody else would sit in this chair and do it”, and then go high-fiving your workmates because they just abused their clients trust.
My business plan has been deemed crazy as well. The tried and tested and, by far, the most successful way is to advertise the best-case scenario rate that 99% of clients won’t get, then get them to enter their details to get a quote, then the typical lead to settled loan conversion would be about 4-5%. When I worked under this model in my previous franchise, I held the record of a 14% conversion for my years, so I know how to put a deal together and find problems in advance.
To the best of my knowledge, no other finance broker does what I’m doing now. I’ve consulted with various finance software companies, and none offer a quote that’s guaranteed if the finance company approves the client. So, I created my own finance quote calculator tool to provide accurate quotes with no strings attached.
My quote calculator tool is accessible to everyone visiting my website, offering guaranteed quotes without collecting phone numbers. Competitors may have more attractive bait, but I’m upfront about the commission involved. In fact, my tool includes a row showing the savings compared to my possible commission, ensuring clients always know where their money is going.
I always put my customers’ best interests first. Even if I wanted to, I can’t overcharge because my quote calculator tool is set to provide fair and competitive rates. It’s accurate and transparent for clients and even 90% accurate for commercial quotes.
Unlike others, I refuse to advertise a “headline rate” that only 1% of clients can actually achieve. I’ll never start a call by apologizing for some misleading clickbait. I’m committed to transparency, even if it’s not the most profitable path.
My approach goes against the advice of many successful brokers who have tried my way and found it unprofitable. But that’s alright. This is my path, and I’m proud to run my business with honesty and integrity.